ABOUT

Who We Are

We are Connection Creators, Happiness Helpers, Smile Producers, and Joy Generators.

Joy Petalers is a small volunteer-driven non-profit serving the St. Louis region. Our mission is to cultivate joy by upcycling, arranging, and delivering donated flowers to people facing illness or isolation and to people dedicated to public service in support of our community. Through handcrafted bouquets and personal connection, we help reduce loneliness and show appreciation by creating beauty from what would otherwise be discarded.

Our Story

Joy Petalers was founded in October 2024 and has seen rapid growth due to a mission that resonates deeply with volunteers, donors, floral partners, and recipient organizations. What began as roughly 200 bouquets per month has grown into a community effort now creating and delivering more than 2,000 bouquets in a single month.

Joy Petalers was inspired by a simple but powerful idea: flowers can have a second life.

That second life can bring comfort to a cancer patient, encouragement to a teacher, joy to a nursing home resident, or gratitude to a caregiver.

Mission

Joy Petalers cultivates joy by upcycling, arranging, and delivering donated flowers to the most vulnerable in the St. Louis community. Our Floristas share their creativity by delivering bouquets to hospitals, senior care communities, hospices, shelters, schools, and individuals who serve our community, helping reduce isolation and show appreciation through flowers and personal connection.

Values

Compassion | Creativity | Respect | Hope | Connection

What Makes Joy Petalers Unique

Human impact

Flowers create immediate joy and meaningful connection.

Environmental impact

We upcycle flowers and reuse vases, giving beauty a second life.

Community impact

We bring together volunteers, floral partners, and recipient organizations in shared acts of kindness

Flowers and our Mental Health

Flowers have an immediate impact on happiness, and recipients have genuine, joyful smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This occurs across all age groups.

Flowers also have a long-term positive effect on mood. Recipients report feeling less depressed, anxious, and agitated after receiving flowers, along with a greater sense of enjoyment and life satisfaction.

Flowers help create intimate connections, as their presence encourages increased interaction with family and friends.

Leadership

Executive Team

Colleen O’Neill

Co-Founder & Executive Director
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Patricia Morningstar

Linda Hekeila

Chief Blooms Officer
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Kim Willis

Administration and Data Manager
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Ann Shields

Volunteer Manager
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Amber Willis

Operations Manager
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Board of Directors

Katy Jochum

President

Tony Genovese

Board Member

Paul LaVigne

Board Member - Vice-President

Greg Lukeman

Board Member

Ann Shields

Board Member - Secretary